Odette is one of Singapore’s most internationally acclaimed restaurants. With multiple Michelin stars and a devoted following, any shift must be handled with care. At this level, changes must be precise, respectful, and aligned with the philosophy that guests have come to trust.

Working closely with artist Dawn Ng, we developed a refreshed brand direction that reflected Odette’s next chapter while preserving its core identity. The objective was not to reinvent, but to recalibrate. To introduce nuance without disruption.

The collaboration anchored this gentle evolution in a deeper exploration of seasonality—not just as an ingredient philosophy, but as an experience of time. The work introduced new textures and palette shifts that felt fresh yet consistent with Odette’s established precision. Each decision was made with sensitivity to the restaurant’s existing equity.

Alongside the creative development, we led marketing and PR support to ensure the evolution was communicated with clarity and restraint. This included narrative framing, press engagement, and alignment across digital and physical touchpoints. The messaging focused on progression rather than change, positioning the update as a natural continuation of Odette’s philosophy.

The project reflects our ability to steward legacy brands through sensitive transitions. The restaurant retained its gravitas while signalling forward momentum. Guests and media experienced continuity, enriched by a new layer of meaning.